Clean water is a
human right.

Everyone has the right to drink clean water

At Bluewater, we do more than innovate, make and sell spectacularly efficient water purifiers. We are also pioneering new approaches to enhancing people’s health and wellbeing.

Our vision from the day we launched Bluewater in 2013 has been to deliver pure water to everyone, everywhere that tangibly do good for the people using them.

Our founder and executive chairperson Bengt Rittri, one of Sweden’s leading environmental entrepreneurs, is driven by the desire to innovate the world’s best water purifiers because he believes everyone is entitled to drink water free of contaminants.

Like Bengt, all of us working at Bluewater pursue the ethos that clean drinking water is a basic human right. Bluewater exists to provide our customers at home or at work water purifiers that give them water as pure as nature intended.

Achieving our vision embraces tapping into the skills, energy, confidence and positive emotions of everyone working at Bluewater and our partners. Our success at doing that ensures we keep the company continuously innovating, creating value and astonishing our customers in a world where loyalty is not a given.

Our Bluewater values

Most of what we are is water. And because we are what we drink, we need to make it count!
Water sustains us. It helps us run and dance. It brings life to our skin, keeps our eyes sparkling, fights fatigue and irritability and flushes toxins from our bodies.

Pristine water is cool and a basic human right. It makes us all beautiful.

Our passion at Bluewater is to deliver contaminant free drinking water from the tap using the world best water purification technologies. At home or in the workplace such as a restaurant, canteen or hospital, we believe in pure clean water from every kitchen tap.

We are Bluewater. We don’t just believe in the power of healthier drinking water from your tap, we dream, live, love and move with it. That’s why we do water like nature intended, pure and simple.

A powerful heritage for the future

Blueair, one of the world’s biggest names in indoor air purification, was also the brainchild 23 years ago of our founder Bengt Rittri.

Acquired by Unilever in late 2016, Blueair became a thought leader in the air purification industry thanks to a passionate commitment to the belief that breathing air as pure as nature intended is a basic human right.

Blueair believes in breathing deep and slow. Knowing that every breath of fresh air we take restores life, filling us with energy, health, strength, and serenity. Breathing clean air clears the mind, invigorates the spirit and rejuvenates the skin to awaken the natural beauty within us all.

Like water, like air. Blueair doesn’t just believe in the power of cleaner, healthier air, they live and breathe it, just as Bluewater passionately seeks to deliver on its dream of a clean water world.


Winning awards is not what drives us. Rather, it is our passion for pristine drinking water from the tap that drives us to innovate the world’s best water purifiers. With a focus on health, wellness and design, our water purifiers have attracted international praise for the way they function and fit modern lifestyle aspirations.

Red Dot Design & Function Award

Since 1955, Germany’s internationally recognized Red Dot Design Award, has honored the very best in design on a global level. The Bluewater Cleone has been awarded the Red Dot award for its ground-breaking design and function.

RedDot | Bluewater

Envisioneering Innovation and Design Award for Bluewater Spirit

The Bluewater Spirit water purifier was honored with a prestigious Envisioneering International Innovation And Design Award at Europe’s biggest tech show, IFA Berlin 2015. Bluewater Spirit won recognition for its innovation level, design and value to consumers. Envisioneering’s international team of technologists, marketers and industrial designers assessed each competing product, technology or service before making their choices for the ‘best of the best’ at IFA 2015 Berlin.


Bluewater was honored with no less than four prestigious Transform Awards Asia, including one Gold prize, for the successful launch of its premium water purifiers in key Asian markets, including China. The awards included being recognized for ‘Best implementation of a brand development programme across multiple markets’.

Winning the praise was a major kudos for Bluewater. It reflected how quickly we were able to build our brand image and awareness with a disruptive communications mission that broke traditional industry norms with a strategic cocktail of trade show, public relations and social media activities.